We spent seven years building other people's software. Then we narrowed the question.

2V Automation started in 2016 as 2V Modules, an outsourced engineering team. The same problem kept showing up in every project: the software was fine and the process around it was the expensive part. In 2023 we stopped taking general development work and went after that problem only.

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How we got here

For the first seven years we were a development shop. Companies brought us a specification, we built it, and often our name appeared nowhere near the result. From 2018 we ran as a white-label subcontractor for a HubSpot Diamond Partner, which is where the operations side of this business actually comes from: years of CRM, pipeline and revenue work, delivered under someone else's brand. In 2022 we became a certified Laravel partner for the custom application work.

The pattern was hard to miss by the end. A client would ask for a tool, and the tool would be the third or fourth most useful thing we could have built for them. The money was sitting in the handoffs: the quote that waited two days for an approval, the data retyped into a second system, the report a person rebuilt every Monday morning. Nobody had asked which of those was worth fixing first, because that is a different job from building.

So we took that job. In 2023 we renamed the company 2V Automation, stopped taking general development work, and made the diagnostic the first thing we sell. The engineering did not go anywhere. It just stopped being the thing we lead with.

What we mean by automation

Half of it is analysis. Looking at how the business actually runs, choosing which process to touch first, and picking the approach and the tech stack that suit it. Get that half wrong and a flawless build still does nothing for the business. The other half is implementation, and implementation is not one thing.

Building

A custom tool, a portal, an internal app, or an automation layer in n8n. The right answer when nothing off the shelf fits the way the business works.

Installing

Something that already exists and does the job. If a product solves it for a subscription, saying so is worth more to you than a build we would enjoy more.

Configuring

Most companies already pay for software that could do far more than it does. A lot of the payback in a discovery week comes from tools you own and barely use.

Training

Sometimes the process is fine and nobody was shown how the tool works. Teaching four people the right way to use what they have can beat any build.

More often it is a combination of all four, and which combination is exactly what the discovery week exists to answer.

The person behind it

Valerian graduated with honours in 2010 in automated computer control systems, which is a long way of saying he has been making machines do other people's work since before it was a category. Fifteen years of running businesses followed, and two of them are still running: 2V Automation, and Shila, a marketing agency.

He is also building FieldClients, a signal-based lead sourcing product for field service companies. Running our own operations on the same kind of system we sell is the cheapest quality control we have found: anything that would annoy a client tends to annoy us first.

He works between Lisbon and New York on US hours, writes the Headcount-Free Growth newsletter, and publishes automation teardowns on YouTube, where the builds are shown in full.

2010: Honours degree in automated computer control systems
15 years: Running businesses
2: Agencies: 2V Automation and Shila
$1M+: Billed through Upwork, Top Rated Plus with 100% job success
50k: Views on the automation teardowns published on YouTube
700+: Readers of the Headcount-Free Growth newsletter
n8n: Certified Expert Partner
3 regions: Clients in North America, the UK and Europe

Ten years, briefly

2016
Established as 2V Modules
A software development outsourcing shop. We were the engineering team behind other companies’ products, usually without our name on any of it.
2018
White-label subcontractor for a HubSpot Diamond Partner
Years of CRM and revenue-operations work, delivered under a brand that was not ours. This is where the operations half of the business came from.
2022
Certified Laravel partner
Recognition for the custom application work. Laravel is still what we reach for when a workflow tool will not carry the weight.
2023
Renamed 2V Automation
We stopped taking general development work and focused entirely on business automation. Same company, same people, a narrower question.
2024
Clutch Global Champion
Clutch Champion and Clutch Global, Spring 2024. Both come from verified client reviews.
2025
Certified n8n partner
Certified Expert Partner in the tool most of our automation layers are built on.
2026
#1 AI Automation Agency
Ranked first on AI Agency Radar.

The senior team

The people who lead the work. There are more of us than this, and which engineers and analysts join a project depends on what it needs.

Valerian ValkinFounder and CEO

Ruslan AsanovCTO

Mikhail DomozhirovTech Lead

Alena KartunovaSenior Business Analyst

About 2V Automation

What is 2V Automation?

An automation agency for established businesses. We spend a week inside your operations, work out what is worth automating and what it pays back, then build it. The company was founded in 2016 as 2V Modules, a software development outsourcing shop, and moved to automation only in 2023.

What happened to 2V Modules?

It is the same company under a different name. We renamed it 2V Automation in 2023 when we stopped taking general development work. Some older contracts and invoices still carry the original entity.

Who runs it?

Valerian Valkin, who founded the company in 2016 and has been running businesses for fifteen years. He graduated with honours in 2010 in automated computer control systems, works between Lisbon and New York on US hours, and publishes automation teardowns on YouTube.

Where are you based?

Lisbon and New York, working US hours. Clients are in North America, the UK and Europe. The discovery week runs remotely unless you would rather we came to you.

What does automation mean to you?

Half analysis and half implementation. The analysis decides which process to touch and which approach and tech stack fit it. The implementation might be building something, installing something that already exists, configuring what you already pay for, or training people to use a tool properly. Usually it is a combination.

What do you charge?

A discovery week from $2,000, then projects at $6,000 to $18,000 each. The whole model is written out on the pricing page.

What else do you run?

Shila, a marketing agency, and FieldClients, a signal-based lead sourcing product for field service companies. Both run on the kind of operations layer we build for clients, which is a useful way to keep testing our own work.

What are you certified in?

n8n Certified Expert Partner and certified Laravel partner. The awards are Clutch Champion and Clutch Global for Spring 2024, and first place on AI Agency Radar for 2026.

The best way to meet us is to put us in the operation

One week with the people doing the work, then five build-ready assets and a roadmap that prices every candidate. From $2,000, and it is yours whatever you decide next.

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